The difference isn't looks, it's the job
A landing page is one long page with one goal: getting the visitor to book. A multi-page site is several pages: services, specialists, prices, contacts, sometimes a blog. Both are fine; the question is what your business needs.
When a landing page is enough
- One main service or a small set of services.
- Clients come from ads and Instagram and only need to book.
- You need to launch quickly and cheaply.
- You're testing demand and don't want to invest in a big site upfront.
When you need a multi-page site
- Many different services, each with its own search query ("dental implants", "braces").
- Specialists have their own pages and clients choose a doctor.
- You want to grow through Google: a separate page per service catches a separate query.
- You need articles and sections that get updated.
What it costs
A landing page is from $700, a multi-page site of up to 5 pages from $2,500. SEO setup for a landing page is $300, for a site of up to 5 pages $600. The exact price depends on the amount of text and photos.
You can start small
A landing page isn't a dead end. Many start with one, and once leads come in and it's clear which services bring money, they add pages for those.
Checklist
- [ ] You know how many main services you have
- [ ] You know where clients will come from: ads, search, referrals
- [ ] A starting budget is set
- [ ] You've decided what can be added later
What you can hand off to us
See packages and prices and site examples. You can discuss what fits your business.
